Uitverkocht
Parameters
Meer over het boek
Where brands have traditionally been associated with individual product lines, the authors assert that the concept of the brand needs to both reflect and be carried by the whole organization. Today, customer value is created in a context of long term partnerships formed to achieve customized solutions, process reengineering, risk sharing, and supply chain optimization.
Een boek kopen
Competing on Value, Simon Knox, Stan Maklan
- Taal
- Jaar van publicatie
- 1998
- product-detail.submit-box.info.binding
- (Hardcover)
Zodra we het ontdekt hebben, sturen we een e-mail.
Betaalmethoden
We missen je recensie hier.
- Titel
- Competing on Value
- Ondertitel
- Bridging the Gap Between Brand and Customer Value
- Taal
- Engels
- Auteurs
- Simon Knox, Stan Maklan
- Uitgever
- Financial Times/Prentice Hall
- Jaar van publicatie
- 1998
- Formaat
- Hardcover
- ISBN10
- 0273631055
- ISBN13
- 9780273631057
- Reeks
- Beoordeling
- 4,25 van 5
- Aantekening
- Where brands have traditionally been associated with individual product lines, the authors assert that the concept of the brand needs to both reflect and be carried by the whole organization. Today, customer value is created in a context of long term partnerships formed to achieve customized solutions, process reengineering, risk sharing, and supply chain optimization.