Uitverkocht
Parameters
- 560bladzijden
- 20 uur lezen
Meer over het boek
Spanning advertising management, communication, production and promotion, this text looks at the necessary decisions--in the order in which they must be made--involved in the development and execution of an advertising campaign. The "Fifth Edition" has been both updated, to include current research and readings, and improved, to encompass more of the advertising process.
Een boek kopen
Advertising Management, David A. Aaker, John G. Myers
- Taal
- Jaar van publicatie
- 1989
- product-detail.submit-box.info.binding
- (Paperback)
Zodra we het ontdekt hebben, sturen we een e-mail.
Betaalmethoden
Nog niemand heeft beoordeeld.
- Titel
- Advertising Management
- Ondertitel
- Third Edition
- Taal
- Engels
- Auteurs
- David A. Aaker, John G. Myers
- Uitgever
- Pearson Higher Education
- Jaar van publicatie
- 1989
- Formaat
- Paperback
- Aantal pagina's
- 560
- ISBN10
- 0130160490
- ISBN13
- 9780130160492
- Reeks
- Aantekening
- Spanning advertising management, communication, production and promotion, this text looks at the necessary decisions--in the order in which they must be made--involved in the development and execution of an advertising campaign. The "Fifth Edition" has been both updated, to include current research and readings, and improved, to encompass more of the advertising process.