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Innovation Management

Strategies, Implementation, and Profits

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This second edition of 'Innovation management' provides a systematic approach to the strategies and processes that underlay the financial results of innovation, using multi-functional research from economics, organizational theory, general management andmarketing, and the strategy literature.

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Innovation Management, Allan Afuah

Taal
Jaar van publicatie
2002
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(Hardcover)
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Titel
Innovation Management
Ondertitel
Strategies, Implementation, and Profits
Taal
Engels
Jaar van publicatie
2002
Formaat
Hardcover
Aantal pagina's
400
ISBN10
0195142306
ISBN13
9780195142303
Reeks
Beoordeling
4,65 van 5
Aantekening
This second edition of 'Innovation management' provides a systematic approach to the strategies and processes that underlay the financial results of innovation, using multi-functional research from economics, organizational theory, general management andmarketing, and the strategy literature.