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This book addresses the needs of the newcomer to marketing as well as those who wish to participate in the management of internationally competitive, growth-oriented Irish companies. It includes specially researched case studies based on marketing problems in Irish firms.
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Managing Marketing, John Andrew Murray, Aidan O'Driscoll
- Taal
- Jaar van publicatie
- 1993
- product-detail.submit-box.info.binding
- (Paperback)
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- Titel
- Managing Marketing
- Taal
- Engels
- Auteurs
- John Andrew Murray, Aidan O'Driscoll
- Uitgever
- Gill & Macmillan Ltd
- Jaar van publicatie
- 1993
- Formaat
- Paperback
- Aantal pagina's
- 512
- ISBN10
- 0717119521
- ISBN13
- 9780717119523
- Reeks
- Aantekening
- This book addresses the needs of the newcomer to marketing as well as those who wish to participate in the management of internationally competitive, growth-oriented Irish companies. It includes specially researched case studies based on marketing problems in Irish firms.