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"Students of introductory Health Care Marketing courses need an engaging, informative, and up-to-date, understandable resource that explains the basic principles of marketing and strategy in a health care setting. With new content on social media and digital marketing, a thorough consideration of ethics, and more multimedia content, the new edition of Essentials of Health Care Marketing is the most current, comprehensive, and engaging Health Care Marketing text available"--
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Essentials of Health Care Marketing - Fifth Edition, Eric N. Berkowitz
- Taal
- Jaar van publicatie
- 2021
- product-detail.submit-box.info.binding
- (Paperback)
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- Titel
- Essentials of Health Care Marketing - Fifth Edition
- Taal
- Engels
- Auteurs
- Eric N. Berkowitz
- Uitgever
- Jones & Bartlett Publishers
- Jaar van publicatie
- 2021
- Formaat
- Paperback
- Aantal pagina's
- 600
- ISBN10
- 1284200159
- ISBN13
- 9781284200157
- Reeks
- Beoordeling
- 5 van 5
- Aantekening
- "Students of introductory Health Care Marketing courses need an engaging, informative, and up-to-date, understandable resource that explains the basic principles of marketing and strategy in a health care setting. With new content on social media and digital marketing, a thorough consideration of ethics, and more multimedia content, the new edition of Essentials of Health Care Marketing is the most current, comprehensive, and engaging Health Care Marketing text available"--