Courage and Change

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Courage and Change is the first biography of Kiichiro Toyoda, the Toyoda founder, has ever been compiled by his company, Toyoda Motor Corporation. As founder of the company, Kiichiro Toyoda has bequeathed to the company a large number of valuable assets. The enterprise culture and ethos that supported this company’s progress was almost entirely shaped during the difficult period in which the company was started up. In order for the company to honor the achievements of its founder and hand on to future generations an accurate account of the essence of his way of thinking the company, the Toyoda Company has decided on the publication of this biography. (Description by PowerofDreams)