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Professional Selling

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Focuses on the development of communications skills, presenting the basics of how to design informative, persuasive and ethical verbal communications in a sales context. A range of topics that are applicable to the selling and communication process are covered.

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Professional Selling, Lawrence B. Chonko, Ben M. Enis

Taal
Jaar van publicatie
1993
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(Hardcover)
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Titel
Professional Selling
Taal
Engels
Jaar van publicatie
1993
Formaat
Hardcover
Aantal pagina's
427
ISBN10
0205141390
ISBN13
9780205141395
Reeks
Aantekening
Focuses on the development of communications skills, presenting the basics of how to design informative, persuasive and ethical verbal communications in a sales context. A range of topics that are applicable to the selling and communication process are covered.