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Marketing Concepts That Win!

Save Time, Money and Work by Crafting Concepts Right the First Time

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Marketing Concepts that Win! is a marketing guidebook intended to give readers expert tips and advice on writing effective positioning concepts. The author offers clear examples of what and what not to do when crafting a concept, along with abundant background information on marketing concepts gained from real-life experience with her clients.

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Marketing Concepts That Win!, Martha Guidry

Taal
Jaar van publicatie
2011
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(Paperback)
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Titel
Marketing Concepts That Win!
Ondertitel
Save Time, Money and Work by Crafting Concepts Right the First Time
Taal
Engels
Jaar van publicatie
2011
Formaat
Paperback
Aantal pagina's
194
ISBN10
1936909146
ISBN13
9781936909148
Reeks
Beoordeling
4,35 van 5
Aantekening
Marketing Concepts that Win! is a marketing guidebook intended to give readers expert tips and advice on writing effective positioning concepts. The author offers clear examples of what and what not to do when crafting a concept, along with abundant background information on marketing concepts gained from real-life experience with her clients.