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'Feedback' is a selection of creative actions sent directly to an individual recipient or to a segment of the general public, with the objective of obtaining a feedback, or simply, teasing the addressee in complicity with the brand. It offers examples of direct response marketing, gathering projects from different disciplines - consumer relationship management, direct marketing, guerrilla marketing, interactive.
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Feedback, Roger Ortuño Flamerich
- Taal
- Jaar van publicatie
- 2008
- product-detail.submit-box.info.binding
- (Paperback)
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- Titel
- Feedback
- Ondertitel
- Direct and Interactive Marketing
- Taal
- Engels
- Auteurs
- Roger Ortuño Flamerich
- Uitgever
- Index Books
- Jaar van publicatie
- 2008
- Formaat
- Paperback
- Aantal pagina's
- 187
- ISBN10
- 8496774325
- ISBN13
- 9788496774322
- Reeks
- Tags
- Non-fictie, Kunst / Cultuur, Design
- Aantekening
- 'Feedback' is a selection of creative actions sent directly to an individual recipient or to a segment of the general public, with the objective of obtaining a feedback, or simply, teasing the addressee in complicity with the brand. It offers examples of direct response marketing, gathering projects from different disciplines - consumer relationship management, direct marketing, guerrilla marketing, interactive.