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Using a unique mix of neuroscience, cultural history and advertising research, the study shows how an increase in abstract, left-brain thinking has spread across business and popular culture and how this is undermining creativity and making advertising less effective. Crucially, it also provides practical advice to reverse this decline.
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Lemon, Orlando Wood
- Taal
- Jaar van publicatie
- 2019
- product-detail.submit-box.info.binding
- (Paperback)
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- Titel
- Lemon
- Ondertitel
- How the Advertising Brain Turned Sour
- Taal
- Engels
- Auteurs
- Orlando Wood
- Jaar van publicatie
- 2019
- Formaat
- Paperback
- Aantal pagina's
- 120
- ISBN10
- 0852941471
- ISBN13
- 9780852941478
- Reeks
- Beoordeling
- 4,25 van 5
- Aantekening
- Using a unique mix of neuroscience, cultural history and advertising research, the study shows how an increase in abstract, left-brain thinking has spread across business and popular culture and how this is undermining creativity and making advertising less effective. Crucially, it also provides practical advice to reverse this decline.