Perspectives on Purpose

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To build a great company, purpose is essential. This book compiles insights from various industry leaders on developing and communicating that purpose. As we progress through the 21st century, corporations are reevaluating whether traditional profit-maximizing strategies will remain effective. 'Purpose' has emerged as a crucial concept, emphasizing the need for businesses to focus on more than just financial gain. This collection features 20 contributors from notable companies like Ben & Jerry's, Sephora, and Airbnb, illustrating how integrating purpose into the core of business can lead to both positive social impact and financial success. With a foreword by Jessica Alba and Christopher Gavigan, the book includes contributions from experts such as Jorge Aguilar, Tom Andrews, and Maryam Banikarim, among others. Each chapter shares unique experiences and strategies for embedding purpose within organizations. Together, these voices explore the evolving role of corporations in society, emphasizing the importance of a human-centered and socially aware approach to business. This book, along with its companion volume, Perspectives on Impact, challenges organizations to adapt to the complexities of the modern world, focusing on purpose and social impact to address pressing global issues.