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Advertising

Strategy, Creativity and Media

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This title covers advertising from top to bottom, including the history and development of the advertising industry, the academic thinking that underpins how advertising is practiced today and the strategies used in both conventional and digital advertising today.

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Advertising, Chris Fill, Graham Hughes, Scott De Francesco

Taal
Jaar van publicatie
2012
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Titel
Advertising
Ondertitel
Strategy, Creativity and Media
Taal
Engels
Uitgever
Pearson
Jaar van publicatie
2012
Formaat
Paperback
Aantal pagina's
416
ISBN10
0273760890
ISBN13
9780273760894
Reeks
Beoordeling
4,3 van 5
Aantekening
This title covers advertising from top to bottom, including the history and development of the advertising industry, the academic thinking that underpins how advertising is practiced today and the strategies used in both conventional and digital advertising today.