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The authors present a dynamic approach to effectively link sales and marketing planning directly to the operations side of a business. Demonstrates how to create a connection between a company's business plan and each department's operations, accurately anticipate changes in customer's needs and significantly improve a firm's competitive position with an enhanced level of customer satisfaction.
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Orchestrating Success, Richard C Ling
- Taal
- Jaar van publicatie
- 1989
- product-detail.submit-box.info.binding
- (Hardcover)
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- Titel
- Orchestrating Success
- Ondertitel
- Improve Control of the Business with Sales & Operations Planning
- Taal
- Engels
- Auteurs
- Richard C Ling
- Uitgever
- Wiley
- Jaar van publicatie
- 1989
- Formaat
- Hardcover
- Aantal pagina's
- 176
- ISBN10
- 0471132276
- ISBN13
- 9780471132271
- Reeks
- Tags
- Non-fictie, Handel, Business & Management, Zelfhulp, Juridische thematiek, Ondernemerschap, Marketing en PR
- Beoordeling
- 4,1 van 5
- Aantekening
- The authors present a dynamic approach to effectively link sales and marketing planning directly to the operations side of a business. Demonstrates how to create a connection between a company's business plan and each department's operations, accurately anticipate changes in customer's needs and significantly improve a firm's competitive position with an enhanced level of customer satisfaction.