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Qualitative Methods in Business Research is a wide-ranging and accessible book that provides a thorough overview into most common qualitative research methods in business and related fields, such as marketing, management, organization studies, and accounting. This book offers a practical how-to guide to using qualitative methods, and covers all the major qualitative approaches in business studies, including case study research, ethnography, narrative inquiry, discourse analysis, grounded theory, and action research.
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Introducing Qualitative Methods Series: Qualitative Methods in Business Research, Päivi Eriksson, Anne Kovalainen
- Taal
- Jaar van publicatie
- 2008
- product-detail.submit-box.info.binding
- (Paperback)
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- Titel
- Introducing Qualitative Methods Series: Qualitative Methods in Business Research
- Taal
- Engels
- Auteurs
- Päivi Eriksson, Anne Kovalainen
- Uitgever
- SAGE Publications Ltd
- Jaar van publicatie
- 2008
- Formaat
- Paperback
- Aantal pagina's
- 352
- ISBN10
- 1412903173
- ISBN13
- 9781412903172
- Reeks
- Beoordeling
- 3,75 van 5
- Aantekening
- Qualitative Methods in Business Research is a wide-ranging and accessible book that provides a thorough overview into most common qualitative research methods in business and related fields, such as marketing, management, organization studies, and accounting. This book offers a practical how-to guide to using qualitative methods, and covers all the major qualitative approaches in business studies, including case study research, ethnography, narrative inquiry, discourse analysis, grounded theory, and action research.