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• Features up-to-date color combination guidelines• Includes printing formulas for reproduction of 4-color process and the PANTONE® equivalentsThere is no one in the business world that doubts the impact of color. Those involved in marketing, design, advertising, and retail need to be as informed as possible about the usage of color as a means of instant communication in order to make appropriate color decisions.This guide explains the emotional response to color and covers the latest guidelines for effective color combinations including the integration of color trends. With up-to-date visuals and printing formulas to eliminate guess-work, this guide empowers and equips its users to make smart informed decisions.
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Color, Leatrice Eiseman
- Taal
- Jaar van publicatie
- 2006
- product-detail.submit-box.info.binding
- (Paperback)
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- Titel
- Color
- Ondertitel
- Messages and Meanings, A Pantone Color Resource
- Taal
- Engels
- Auteurs
- Leatrice Eiseman
- Uitgever
- Hand Book Pr
- Jaar van publicatie
- 2006
- Formaat
- Paperback
- Aantal pagina's
- 144
- ISBN10
- 0971401063
- ISBN13
- 9780971401068
- Reeks
- Tags
- Non-fictie, Kunst / Cultuur, Handel, Kunst, Handleidingen en Gidsen, Verenigde Staten, School, Design, Marketing en PR, Communicatie, Grafisch Ontwerp, Kleuren, Kunsttheorie, Reclame en promotie, Psychologische Aspecten
- Beoordeling
- 4,1 van 5
- Aantekening
- • Features up-to-date color combination guidelines• Includes printing formulas for reproduction of 4-color process and the PANTONE® equivalentsThere is no one in the business world that doubts the impact of color. Those involved in marketing, design, advertising, and retail need to be as informed as possible about the usage of color as a means of instant communication in order to make appropriate color decisions.This guide explains the emotional response to color and covers the latest guidelines for effective color combinations including the integration of color trends. With up-to-date visuals and printing formulas to eliminate guess-work, this guide empowers and equips its users to make smart informed decisions.