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The Ultimate CRM Handbook
Strategies and Concepts for Building Enduring Customer Loyalty and Profitability
Auteurs
Boekbeoordeling
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Presents strategies for creating long-lasting, profitable customer relationships. Among different chapters, leaders from Accenture, share insights and hands-on experiences that helps you achieve capabilities for sales, service, and marketing that please customers, satisfy shareholders, and deliver a measurable return on investment.
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The Ultimate CRM Handbook, John G. Freeland
- Taal
- Jaar van publicatie
- 2002
- Bindwijze
- (Hardcover)
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- Titel
- The Ultimate CRM Handbook
- Ondertitel
- Strategies and Concepts for Building Enduring Customer Loyalty and Profitability
- Taal
- Engels
- Auteurs
- John G. Freeland
- Uitgever
- McGraw-Hill
- Jaar van publicatie
- 2002
- Formaat
- Hardcover
- Aantal pagina's
- 304
- ISBN10
- 0071409351
- ISBN13
- 9780071409353
- Reeks
- Beoordeling
- 3,2 van 5
- Aantekening
- Presents strategies for creating long-lasting, profitable customer relationships. Among different chapters, leaders from Accenture, share insights and hands-on experiences that helps you achieve capabilities for sales, service, and marketing that please customers, satisfy shareholders, and deliver a measurable return on investment.