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- 23 uur lezen
Meer over het boek
Grewal/Levy was designed for today’s changing student population. It has a strong emphasis on experiential learning and focuses on the value that marketers create for the firm. This textbook also provides students with hands-on learning tools through Connect Marketing, and provides professors with updated tools every month through the monthly newsletter.With Connect, students examine how firms analyze, create, deliver, communicate, and capture value by exploring both the fundamentals in marketing and new influences, such as social media, all in a format that allows for instructor assessment of learning outcomes, and provides students with a tight integration of topics.
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Marketing, Michael Levy, Dhruv Grewal
- Taal
- Jaar van publicatie
- 2007
- product-detail.submit-box.info.binding
- (Hardcover)
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- Titel
- Marketing
- Taal
- Engels
- Auteurs
- Michael Levy, Dhruv Grewal
- Uitgever
- McGraw-Hill/Irwin
- Jaar van publicatie
- 2007
- Formaat
- Hardcover
- Aantal pagina's
- 640
- ISBN10
- 0073049026
- ISBN13
- 9780073049021
- Reeks
- Tags
- Non-fictie, Studieboeken, Handel, Business & Management, Verenigde Staten, Management & HR, Marketing en PR
- Beoordeling
- 3,75 van 5
- Aantekening
- Grewal/Levy was designed for today’s changing student population. It has a strong emphasis on experiential learning and focuses on the value that marketers create for the firm. This textbook also provides students with hands-on learning tools through Connect Marketing, and provides professors with updated tools every month through the monthly newsletter.With Connect, students examine how firms analyze, create, deliver, communicate, and capture value by exploring both the fundamentals in marketing and new influences, such as social media, all in a format that allows for instructor assessment of learning outcomes, and provides students with a tight integration of topics.