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The Case For B2B Branding is the first book ever to focus exclusively on business-to-business branding. A skillful blend of journalistic research and practitioner experience, this book contains 21 new case studies and an easy-to-follow seven step process for building b-to-b brands. You'll find actionable ideas on virtually every page.
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The Case for B2B Branding, Bob Lamons
- Taal
- Jaar van publicatie
- 2005
- Bindwijze
- (Hardcover)
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- Titel
- The Case for B2B Branding
- Ondertitel
- Pulling Away from the Business-to-Business Pack
- Taal
- Engels
- Auteurs
- Bob Lamons
- Uitgever
- South-Western Educational Pub
- Jaar van publicatie
- 2005
- Formaat
- Hardcover
- Aantal pagina's
- 228
- ISBN10
- 0324398654
- ISBN13
- 9780324398656
- Reeks
- Beoordeling
- 3,8 van 5
- Aantekening
- The Case For B2B Branding is the first book ever to focus exclusively on business-to-business branding. A skillful blend of journalistic research and practitioner experience, this book contains 21 new case studies and an easy-to-follow seven step process for building b-to-b brands. You'll find actionable ideas on virtually every page.