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Retail Disruptors

The Spectacular Rise and Impact of the Hard Discounters

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Understand the strategies and business models used by hard discounters such as Aldi and Lidl, and learn techniques to remain competitive as they continue to disrupt the retail sphere.

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Retail Disruptors, Jan-Benedict Steenkamp, Laurens Sloot, Nirmalya Kumar

Taal
Jaar van publicatie
2018
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Titel
Retail Disruptors
Ondertitel
The Spectacular Rise and Impact of the Hard Discounters
Taal
Engels
Jaar van publicatie
2018
Formaat
Paperback
Aantal pagina's
264
ISBN10
0749483474
ISBN13
9780749483470
Reeks
Beoordeling
4,05 van 5
Aantekening
Understand the strategies and business models used by hard discounters such as Aldi and Lidl, and learn techniques to remain competitive as they continue to disrupt the retail sphere.