Uitverkocht
Press Here
How to Develop Good Relationships With Journalists and Achieve Positive Editorial Publicity
Auteurs
Boekbeoordeling
Parameters
- 349bladzijden
- 13 uur lezen
Meer over het boek
A guide to working with journalists to achieve free editorial publicity for your product or service. This revised second edition includes a section on computer aided PR which explains how to use the internet and email to reach journalists.The text explains how to: plan a successful media campaigndevelop your messages so they appeal to journalistswrite a press release so it gets noticedmanage a press eventuse the Internet effectivelydeal with problems or negative publicity.
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Press Here, Annie Gurton
- Taal
- Jaar van publicatie
- 2001
- product-detail.submit-box.info.binding
- (Paperback)
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- Titel
- Press Here
- Ondertitel
- How to Develop Good Relationships With Journalists and Achieve Positive Editorial Publicity
- Taal
- Engels
- Auteurs
- Annie Gurton
- Uitgever
- Ft Pr
- Jaar van publicatie
- 2001
- Formaat
- Paperback
- Aantal pagina's
- 349
- ISBN10
- 0273653849
- ISBN13
- 9780273653844
- Reeks
- Tags
- Non-fictie, Wereldliteratuur, Handel, Business & Management, Technologie & Industrie, Zelfhulp, Marketing & Verkoop, Communicatie
- Beoordeling
- 3 van 5
- Aantekening
- A guide to working with journalists to achieve free editorial publicity for your product or service. This revised second edition includes a section on computer aided PR which explains how to use the internet and email to reach journalists.The text explains how to: plan a successful media campaigndevelop your messages so they appeal to journalistswrite a press release so it gets noticedmanage a press eventuse the Internet effectivelydeal with problems or negative publicity.