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Business Marketing

Connecting Strategy, Relationships, and Learning - Second Edition

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This text is targeted at the undergraduate Business Marketing course. It introduces the concepts of marketing to businesses and stresses the importance of building relationships with customers.

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Business Marketing, F. Robert Dwyer, John F. Tanner

Taal
Jaar van publicatie
2001
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(Hardcover)
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Titel
Business Marketing
Ondertitel
Connecting Strategy, Relationships, and Learning - Second Edition
Taal
Engels
Jaar van publicatie
2001
Formaat
Hardcover
Aantal pagina's
736
ISBN10
0072410639
ISBN13
9780072410631
Reeks
Aantekening
This text is targeted at the undergraduate Business Marketing course. It introduces the concepts of marketing to businesses and stresses the importance of building relationships with customers.