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The Complete Idiot's Guide to Marketing

Second Edition

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From online marketing to old-fashioned word-of-mouth, readers will find a comprehensive update on key marketing basics, as well as such topics ? Guerilla marketing? Marketing to Boomers and Latinos? Online marketing? Targeted-but-affordable direct mail? Sample marketing plans for several types of small businesses (as well as a couple of larger projects)? Practical, do-it-yourself distribution strategies? Analysis of business segments and trends, and much more.

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The Complete Idiot's Guide to Marketing, Sarah White

Taal
Jaar van publicatie
2003
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(Paperback),
Staat van het boek
Goed
Prijs
€ 6,99

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