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Inc. Magazine - 3: How to Really Create a Successful Marketing Plan

Features Actual Marketing Plans of The Body Shop, R.W. Flookies, Smartfoods and Others... More Than 50,000 Copies Sold! Revised and Expanded 3rd Edition

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How to Really Create a Successful Marketing Plan provides essential guidance on marketing, which is the single most important determinant of business success. Readers learn how to assess customer interests, test product and service concepts, and monitor changes in the marketplace. In an ever more competitive business environment, this book cuts through the lingo to provide readers with the essential guidance they need to develop a marketing strategy and implementation approach to grow their businesses. Readers learn from the actual marketing plans of highly successful companies like The Body Shop, Smartfoods, R.W. Frookies, and Syms. And they are guided step-by-step to write their own marketing plans. This book provides readers with all the tools they need to write a marketing plan, and with examples of real-life marketing plans of several highly successful companies.

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Inc. Magazine - 3: How to Really Create a Successful Marketing Plan, David E. Gumpert

Taal
Jaar van publicatie
1996
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(Paperback),
Staat van het boek
Goed
Prijs
€ 2,49

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4,0
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Titel
Inc. Magazine - 3: How to Really Create a Successful Marketing Plan
Ondertitel
Features Actual Marketing Plans of The Body Shop, R.W. Flookies, Smartfoods and Others... More Than 50,000 Copies Sold! Revised and Expanded 3rd Edition
Taal
Engels
Uitgever
Inc Pub
Jaar van publicatie
1996
Formaat
Paperback
Aantal pagina's
320
ISBN10
1880394251
ISBN13
9781880394250
Reeks
Beoordeling
4 van 5
Aantekening
How to Really Create a Successful Marketing Plan provides essential guidance on marketing, which is the single most important determinant of business success. Readers learn how to assess customer interests, test product and service concepts, and monitor changes in the marketplace. In an ever more competitive business environment, this book cuts through the lingo to provide readers with the essential guidance they need to develop a marketing strategy and implementation approach to grow their businesses. Readers learn from the actual marketing plans of highly successful companies like The Body Shop, Smartfoods, R.W. Frookies, and Syms. And they are guided step-by-step to write their own marketing plans. This book provides readers with all the tools they need to write a marketing plan, and with examples of real-life marketing plans of several highly successful companies.