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Case studies of twenty-five companies that have designed successful Internet projects mark a comprehensive discussion of the marketing possibilities offered by the Internet, based on Arthur Anderson's "Best Practice" techniques, and includes inventive and practical advice. 20,000 first printing.
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The Clickable Corporation, Jonathan Rosenoer, Douglas Armstrong, J. Russell Gates
- Taal
- Jaar van publicatie
- 1999
- Bindwijze
- (Hardcover)
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- Titel
- The Clickable Corporation
- Ondertitel
- Successful Strategies for Capturing the Internet Advantage
- Taal
- Engels
- Uitgever
- The Free Press
- Jaar van publicatie
- 1999
- Formaat
- Hardcover
- Aantal pagina's
- 172
- ISBN10
- 0684855534
- ISBN13
- 9780684855530
- Reeks
- Categorieën
- Beoordeling
- 3,2 van 5
- Aantekening
- Case studies of twenty-five companies that have designed successful Internet projects mark a comprehensive discussion of the marketing possibilities offered by the Internet, based on Arthur Anderson's "Best Practice" techniques, and includes inventive and practical advice. 20,000 first printing.