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Customer Experience

Future Trends and Insights

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Customer Experience is now the key differentiator as consumers and businesses alike decide among competing brands. The authors explore growing trends in Experience Psychology, Social Media and Neuroscience and their impact on Customer Experience that businesses need to understand to gain preference, loyalty and market share.

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Customer Experience, Colin Shaw, Qaalfa Dibeehi, Steven Walden

Taal
Jaar van publicatie
2010
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(Hardcover),
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Titel
Customer Experience
Ondertitel
Future Trends and Insights
Taal
Engels
Jaar van publicatie
2010
Formaat
Hardcover
Aantal pagina's
216
ISBN10
0230247814
ISBN13
9780230247819
Reeks
Beoordeling
3,8 van 5
Aantekening
Customer Experience is now the key differentiator as consumers and businesses alike decide among competing brands. The authors explore growing trends in Experience Psychology, Social Media and Neuroscience and their impact on Customer Experience that businesses need to understand to gain preference, loyalty and market share.