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By connecting relationship marketing with traditional market planning models, this book highlights the importance of cultivating both offline and online relationships in the context of globalization. It addresses the growing necessity for businesses to engage effectively with customers, suppliers, stakeholders, and personnel, emphasizing that strong relationships are crucial for success in today's competitive landscape.
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Marketing Management, Svend Hollensen
- Taal
- Jaar van publicatie
- 2019
- product-detail.submit-box.info.binding
- (Paperback)
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- Titel
- Marketing Management
- Ondertitel
- A Relationship Approach - Fourth Edition
- Taal
- Engels
- Auteurs
- Svend Hollensen
- Uitgever
- Pearson Education Limited
- Jaar van publicatie
- 2019
- Formaat
- Paperback
- Aantal pagina's
- 728
- ISBN10
- 1292291443
- ISBN13
- 9781292291444
- Reeks
- Tags
- Non-fictie, Handel, Business & Management, Economie, Marketing & Verkoop, Management & HR, Marketing en PR
- Aantekening
- By connecting relationship marketing with traditional market planning models, this book highlights the importance of cultivating both offline and online relationships in the context of globalization. It addresses the growing necessity for businesses to engage effectively with customers, suppliers, stakeholders, and personnel, emphasizing that strong relationships are crucial for success in today's competitive landscape.