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Marketing Lessons from the Grateful Dead
What Every Business Can Learn from the Most Iconic Band in History
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The Grateful Dead-rock legends, marketing pioneers The Grateful Dead broke almost every rule in the music industry book. They encouraged their fans to record shows and trade tapes; they built a mailing list and sold concert tickets directly to fans; and they built their business model on live concerts, not album sales.
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Marketing Lessons from the Grateful Dead, David Meerman Scott, Brian Halligan
- Taal
- Jaar van publicatie
- 2010
- product-detail.submit-box.info.binding
- (Hardcover)
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- Titel
- Marketing Lessons from the Grateful Dead
- Ondertitel
- What Every Business Can Learn from the Most Iconic Band in History
- Taal
- Engels
- Auteurs
- David Meerman Scott, Brian Halligan
- Uitgever
- John Wiley And Sons Ltd
- Jaar van publicatie
- 2010
- Formaat
- Hardcover
- Aantal pagina's
- 192
- ISBN10
- 0470900520
- ISBN13
- 9780470900529
- Reeks
- Tags
- Non-fictie, Kunst / Cultuur, Handel, Business & Management, Zelfhulp, Muzikale thematiek, Economie, Verenigde Staten, Marketing en PR, Ondernemerschap
- Beoordeling
- 3,85 van 5
- Aantekening
- The Grateful Dead-rock legends, marketing pioneers The Grateful Dead broke almost every rule in the music industry book. They encouraged their fans to record shows and trade tapes; they built a mailing list and sold concert tickets directly to fans; and they built their business model on live concerts, not album sales.