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This book challenges current beliefs about organizational identity, reputation, and branding. It contains a wealth of new ideas for finding the elusive answers to questions troubling contemporary organizations, such How does an organization create a strong reputation? What are the implications of corporate branding on organizational structures and processes? and How do organizations discover their identities?
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The Expressive Organization, Majken Schultz, Mary Jo Hatch, Mogens Holten Larsen
- Taal
- Jaar van publicatie
- 2000
- Bindwijze
- (Paperback)
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- Titel
- The Expressive Organization
- Ondertitel
- Linking Identity, Reputation, and the Corporate Brand
- Taal
- Engels
- Uitgever
- Oxford University Press
- Jaar van publicatie
- 2000
- Formaat
- Paperback
- Aantal pagina's
- 320
- ISBN10
- 0198297793
- ISBN13
- 9780198297796
- Reeks
- Tags
- Non-fictie, Handel, Business & Management, Juridische thematiek, Economie, Management & HR, Verzamelde Werken, Marketing en PR, Industrie
- Beoordeling
- 3,65 van 5
- Aantekening
- This book challenges current beliefs about organizational identity, reputation, and branding. It contains a wealth of new ideas for finding the elusive answers to questions troubling contemporary organizations, such How does an organization create a strong reputation? What are the implications of corporate branding on organizational structures and processes? and How do organizations discover their identities?