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Straightforward advice on building and launching a mobile marketing plan Mobile communication is hot, and so is marketing on mobile devices. Mobile Marketing For Dummies provides a clear and easy path for creating, launching, and making the most of a mobile marketing program. Designed for marketing professionals and other business people who may have little experience with the medium, it explains mobile marketing and how to convert a traditional marketing plan to mobile. Topics include assembling resources and budget, creating a plan, following best practices, building mobile sites, and much more. Mobile Marketing For Dummies gives you the tools to succeed in this exciting environment.
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Mobile Marketing for Dummies, Michael Becker, John H. Arnold
- Taal
- Jaar van publicatie
- 2010
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- (Paperback),
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- Titel
- Mobile Marketing for Dummies
- Taal
- Engels
- Auteurs
- Michael Becker, John H. Arnold
- Uitgever
- For Dummies
- Jaar van publicatie
- 2010
- Formaat
- Paperback
- Aantal pagina's
- 384
- ISBN10
- 0470616687
- ISBN13
- 9780470616680
- Reeks
- Tags
- Non-fictie, Handel, Business & Management, Economie, Verenigde Staten, Management & HR, Marketing en PR
- Beoordeling
- 3,25 van 5
- Aantekening
- Straightforward advice on building and launching a mobile marketing plan Mobile communication is hot, and so is marketing on mobile devices. Mobile Marketing For Dummies provides a clear and easy path for creating, launching, and making the most of a mobile marketing program. Designed for marketing professionals and other business people who may have little experience with the medium, it explains mobile marketing and how to convert a traditional marketing plan to mobile. Topics include assembling resources and budget, creating a plan, following best practices, building mobile sites, and much more. Mobile Marketing For Dummies gives you the tools to succeed in this exciting environment.