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Creating and Delivering Your Value Proposition provides guidance for business leaders - demonstrating why having a strong value proposition is so important for a company. This practical title shows readers how to build, deliver and harness value propositions to create profitable growth for a business, by utilizing the experience of clients and customers.Featuring global case studies and examples, Creating and Delivering your Value Proposition is an essential guide to understanding and developing a value-focused strategy for all senior practitioners.
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Creating and Delivering Your Value Proposition, Cindy Barnes, Helen Blakeman, David Pinder
- Taal
- Jaar van publicatie
- 2009
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- € 2,79
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- Titel
- Creating and Delivering Your Value Proposition
- Ondertitel
- Managing Customer Experience for Profit
- Taal
- Engels
- Auteurs
- Cindy Barnes, Helen Blakeman, David Pinder
- Uitgever
- Kogan Page
- Jaar van publicatie
- 2009
- Formaat
- Paperback
- Aantal pagina's
- 232
- ISBN10
- 0749455128
- ISBN13
- 9780749455125
- Reeks
- Beoordeling
- 3,85 van 5
- Aantekening
- Creating and Delivering Your Value Proposition provides guidance for business leaders - demonstrating why having a strong value proposition is so important for a company. This practical title shows readers how to build, deliver and harness value propositions to create profitable growth for a business, by utilizing the experience of clients and customers.Featuring global case studies and examples, Creating and Delivering your Value Proposition is an essential guide to understanding and developing a value-focused strategy for all senior practitioners.