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Tupperware

The Promise of Plastic in 1950s America

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Tupperware has become a prevailing symbol of late 20th-century consumer culture. Clarke shows how the "party plan" direct sales system, by creating a corporate culture based on women's domestic lives, played a greater role than patented seals and streamlined design in the success of Tupperware.

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Tupperware, Alison J. Clarke

Taal
Jaar van publicatie
1999
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(Hardcover),
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Zeer goed
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4,1
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Titel
Tupperware
Ondertitel
The Promise of Plastic in 1950s America
Taal
Engels
Jaar van publicatie
1999
Formaat
Hardcover
Aantal pagina's
241
ISBN10
1560988274
ISBN13
9781560988274
Reeks
Beoordeling
4,1 van 5
Aantekening
Tupperware has become a prevailing symbol of late 20th-century consumer culture. Clarke shows how the "party plan" direct sales system, by creating a corporate culture based on women's domestic lives, played a greater role than patented seals and streamlined design in the success of Tupperware.