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PR!

A Social History of Spin

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This history of public relations shows how the art of PR has moulded the public mind and warped the contours of American democracy. The story began during World War I when Ivy Lee sounded the dawn of an era in which public relations would become a paramount feature of society.

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PR!, Stuart Ewen

Taal
Jaar van publicatie
1996
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(Hardcover),
Staat van het boek
Goed
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€ 5,59

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Titel
PR!
Ondertitel
A Social History of Spin
Taal
Engels
Uitgever
Basic Books
Jaar van publicatie
1996
Formaat
Hardcover
Aantal pagina's
496
ISBN10
0465061680
ISBN13
9780465061686
Reeks
Beoordeling
3,75 van 5
Aantekening
This history of public relations shows how the art of PR has moulded the public mind and warped the contours of American democracy. The story began during World War I when Ivy Lee sounded the dawn of an era in which public relations would become a paramount feature of society.