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Using Focus Groups in Research

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"Focus groups present a natural environment for research but they are often under-used as a research tool. This practical guide takes a step-by-step look at focus group research, from selecting the participants and asking the right questions, to developing a focus group and analysing the data produced."--BOOK JACKET.

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Using Focus Groups in Research, Lia Litosseliti

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Jaar van publicatie
2003
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(Paperback),
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€ 4,56

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