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"Focus groups present a natural environment for research but they are often under-used as a research tool. This practical guide takes a step-by-step look at focus group research, from selecting the participants and asking the right questions, to developing a focus group and analysing the data produced."--BOOK JACKET.
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Using Focus Groups in Research, Lia Litosseliti
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- Jaar van publicatie
- 2003
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- Titel
- Using Focus Groups in Research
- Taal
- Engels
- Auteurs
- Lia Litosseliti
- Uitgever
- Continuum
- Jaar van publicatie
- 2003
- Formaat
- Paperback
- Aantal pagina's
- 104
- ISBN10
- 0826464726
- ISBN13
- 9780826464729
- Reeks
- Beoordeling
- 3,4 van 5
- Aantekening
- "Focus groups present a natural environment for research but they are often under-used as a research tool. This practical guide takes a step-by-step look at focus group research, from selecting the participants and asking the right questions, to developing a focus group and analysing the data produced."--BOOK JACKET.