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The Routledge Companion to Contemporary Brand Management

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As the first comprehensive book on brand management, the book brings together original contributions from academics and professionals from around the world, on a wide range of branding and brand management issues. Essential reading for researchers, educators and advanced students in branding and brand management, consumer behaviour, marketing and advertising.

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The Routledge Companion to Contemporary Brand Management, Francesca Dall'Olmo Riley, Jaywant Singh, Charles Blankson

Taal
Jaar van publicatie
2016
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(Hardcover),
Staat van het boek
Beschadigd
Prijs
€ 43,56

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