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The Customer Differential

The Complete Guide to Implementing Customer Relationship Management

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This text provides step-by-step guidelines for implementing customer relationship management (CRM) throughout an organization. This book explains: the benefits of CRM, the planning, change management, business metrics and analytics, systems and technology, and measuring the impact of CRM.

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The Customer Differential, Melinda Nykamp

Taal
Jaar van publicatie
2001
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(Hardcover)
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Titel
The Customer Differential
Ondertitel
The Complete Guide to Implementing Customer Relationship Management
Taal
Engels
Uitgever
AMACOM
Jaar van publicatie
2001
Formaat
Hardcover
Aantal pagina's
212
ISBN10
081440622X
ISBN13
9780814406229
Reeks
Aantekening
This text provides step-by-step guidelines for implementing customer relationship management (CRM) throughout an organization. This book explains: the benefits of CRM, the planning, change management, business metrics and analytics, systems and technology, and measuring the impact of CRM.