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This is an ideal introduction to the processes and issues of managing technological innovation and the development of new products. It offers students a contemporary view of innovation management that focuses on the links between groups.
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Innovation Management and New Product Development, Paul C. Trottier
- Taal
- Jaar van publicatie
- 2008
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- (Paperback),
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- Titel
- Innovation Management and New Product Development
- Ondertitel
- 4th Edition
- Taal
- Engels
- Auteurs
- Paul C. Trottier
- Uitgever
- Pearson College Div
- Jaar van publicatie
- 2008
- Formaat
- Paperback
- Aantal pagina's
- 581
- ISBN10
- 0273713159
- ISBN13
- 9780273713159
- Reeks
- Tags
- Handel
- Beoordeling
- 3,4 van 5
- Aantekening
- This is an ideal introduction to the processes and issues of managing technological innovation and the development of new products. It offers students a contemporary view of innovation management that focuses on the links between groups.