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Brandscaping

Unleashing the Power of Partnerships

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"Brandscaping uncovers how unconventional content partnerships lead to unparalleled marketing success. You'll learn how to bring together like-minded brands and undiscovered talent to create content that increases demand and drives sales. Brandscaping is a big, infectious idea designed to be embraced by C-suite executives and implemented by savvy marketing professionals." --Back cover.

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Brandscaping, Andrew M. Davis, Lisa M. Beets, Ann Handley

Taal
Jaar van publicatie
2012
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Titel
Brandscaping
Ondertitel
Unleashing the Power of Partnerships
Taal
Engels
Jaar van publicatie
2012
Formaat
Paperback
Aantal pagina's
276
ISBN10
0983330786
ISBN13
9780983330783
Reeks
Beoordeling
4,1 van 5
Aantekening
"Brandscaping uncovers how unconventional content partnerships lead to unparalleled marketing success. You'll learn how to bring together like-minded brands and undiscovered talent to create content that increases demand and drives sales. Brandscaping is a big, infectious idea designed to be embraced by C-suite executives and implemented by savvy marketing professionals." --Back cover.