The Connector Effect

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How to be the person who gets the business because of who you know and who knows you. Your BNI Chapter gives you a network you can trust to refer your friends, family, and best customers. A group of businesspeople who you trust to do what they promise. And, because they trust you to do the same, they pass referrals of their friends, family, and customers to you. This book reveals a way of doing business that’s completely different from anything you might have experienced. It’s about growing your business by fostering close personal relationships with your customers. It’s about creating those relationships by being the person everyone calls when they need a problem solved. And, with your network of trustworthy businesspeople within your BNI Chapter, you always know exactly who to call to get that problem solved.