The New Emerging Market Multinationals

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Praise for "THE NEW EMERGING-MARKET MULTINATIONALS" highlights its significance in reshaping perceptions of international economic competition. Esteemed figures like Philip Kotler and Anand Mahindra commend the book for its insightful analysis of emerging-market multinationals (EMNCs) and their transformative impact on global market structures. Muhtar Kent emphasizes its relevance for business leaders navigating today's competitive landscape, while Pankaj Ghemawat appreciates the compelling examples and frameworks it offers for understanding EMNC strategies. W. Chan Kim underscores the book's thorough research and case illustrations, making it a must-read for those interested in global competition. David A. Aaker points out that understanding these dynamics is crucial for anyone involved in global markets. Wonhong Cho highlights the practical insights that can aid companies in structuring growth strategies. The authors conducted an extensive study of 39 EMNCs, revealing innovative strategies that have propelled these companies to success. They identify four key strategies: COST LEADERS leverage low-cost structures, KNOWLEDGE LEVERAGERS utilize existing resources for brand development, NICHE CUSTOMIZERS combine manufacturing advantages with targeted R&D, and GLOBAL BRAND BUILDERS focus on specific products in developed markets. Mastering these strategies is essential for any company aiming to compete effectively in the evolvi