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Brands have become very important as sources of value and as a means to build value and sustain market position. Much emphasis has been placed upon the visual representation of brands. This book defines a new competitive arena in the creation and development of brands - sound. Sonic branding is a new fast growing area related to advertising and media development of the branding experience. This will be a distinctive book and the first in this important new area.
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Sonic Branding, Daniel M. Jackson, Paul Fulberg
- Taal
- Jaar van publicatie
- 2003
- product-detail.submit-box.info.binding
- (Hardcover),
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- Prijs
- € 3,27
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- Titel
- Sonic Branding
- Ondertitel
- An Essential Guide to the Art and Science of Sonic Branding
- Taal
- Engels
- Auteurs
- Daniel M. Jackson, Paul Fulberg
- Uitgever
- Palgrave Macmillan
- Jaar van publicatie
- 2003
- Formaat
- Hardcover
- Aantal pagina's
- 201
- ISBN10
- 1403905193
- ISBN13
- 9781403905192
- Reeks
- Aantekening
- Brands have become very important as sources of value and as a means to build value and sustain market position. Much emphasis has been placed upon the visual representation of brands. This book defines a new competitive arena in the creation and development of brands - sound. Sonic branding is a new fast growing area related to advertising and media development of the branding experience. This will be a distinctive book and the first in this important new area.