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An all-in-one resource on writing, organizing, and delivering Web contentAfter nearly a decade of experimentation, Web professionals now know that bells and whistles alone do not make a successful Web site. More than anything, strong and seamlessly integrated content attracts customers and keeps them coming back. Coauthored by a new media development expert and an award-winning writer, this book arms professionals with a complete blueprint and a set of best practices for writing, organizing, and delivering Web content. A one-stop resource for Webmasters, content developers, project managers, and editors, it covers all the bases-from key technical considerations to the principles of professional copywriting.Companion Web site includes resource listings and updates.
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Developing Online Content, Irene Hammerich, Claire Harrison
- Taal
- Jaar van publicatie
- 2002
- product-detail.submit-box.info.binding
- (Paperback),
- Staat van het boek
- Goed
- Prijs
- € 9,99
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- Titel
- Developing Online Content
- Ondertitel
- The Principles of Writing and Editing for the Web
- Taal
- Engels
- Auteurs
- Irene Hammerich, Claire Harrison
- Uitgever
- John Wiley & Sons Inc
- Jaar van publicatie
- 2002
- Formaat
- Paperback
- Aantal pagina's
- 384
- ISBN10
- 0471146110
- ISBN13
- 9780471146117
- Reeks
- Aantekening
- An all-in-one resource on writing, organizing, and delivering Web contentAfter nearly a decade of experimentation, Web professionals now know that bells and whistles alone do not make a successful Web site. More than anything, strong and seamlessly integrated content attracts customers and keeps them coming back. Coauthored by a new media development expert and an award-winning writer, this book arms professionals with a complete blueprint and a set of best practices for writing, organizing, and delivering Web content. A one-stop resource for Webmasters, content developers, project managers, and editors, it covers all the bases-from key technical considerations to the principles of professional copywriting.Companion Web site includes resource listings and updates.