European Association of Methodology: Social and Behavioral Research and the Internet

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This timely volume highlights the advancements in using Web-based surveys for data collection, summarizing experiences from leading behavioral and social scientists in Europe and the US. It covers theory, methodology, design, and implementation, alongside best practices and issues like data quality and paradata. Contributors utilized innovative Web-based methods on the LISS panel, which includes data from over 5,000 Dutch households, with some findings available online. The book addresses practical concerns such as reaching difficult target groups, maximizing survey response, and ethical considerations. It explores innovative applications like biomarkers and eye-tracking techniques. Part 1 offers an overview of Internet survey research, discussing methodologies, strengths, challenges, and best practices, while suggesting ways to minimize errors and design scientifically sound longitudinal panels. Part 2 delves into advanced applications, examining how visual design and usability affect responses, and how to effectively study sensitive issues through Internet surveys. Part 3 focuses on data quality, sample selection, measurement errors, and strategies to address underrepresentation in Internet research. The conclusion emphasizes the significance of paradata and the Web data collection process, featuring chapters on innovative experiments with eye-tracking and biomarker data. This practical resource is valuable for market surv