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Monetizing Innovation

How Smart Companies Design the Product Around the Price

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Surprising rules for successful monetization Innovation is the most important driver of growth. Today, more than ever, companies need to innovate to survive. But successful innovation measured in dollars and cents is a very hard target to hit.

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Monetizing Innovation, Madhavan Ramanujam, Georg Tacke

Taal
Jaar van publicatie
2016
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(Hardcover),
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Titel
Monetizing Innovation
Ondertitel
How Smart Companies Design the Product Around the Price
Taal
Engels
Jaar van publicatie
2016
Formaat
Hardcover
Aantal pagina's
241
ISBN10
1119240867
ISBN13
9781119240860
Reeks
Aantekening
Surprising rules for successful monetization Innovation is the most important driver of growth. Today, more than ever, companies need to innovate to survive. But successful innovation measured in dollars and cents is a very hard target to hit.