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CRM Unplugged

Releasing CRM's Strategic Value

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Building and maintaining a customer-centered enterprise cost-effectively is a hot topic and key business issue. This book provides the definitive work on how to derive return from investment. It shows readers strategies for successful CRM implementation into a company, and how to achieve a good ROI through CRM, and also details best practices.

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CRM Unplugged, Philip Bligh, Douglas Turk, Michael E. Porter

Taal
Jaar van publicatie
2004
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(Hardcover),
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Titel
CRM Unplugged
Ondertitel
Releasing CRM's Strategic Value
Taal
Engels
Uitgever
Wiley
Jaar van publicatie
2004
Formaat
Hardcover
Aantal pagina's
224
ISBN10
0471483044
ISBN13
9780471483045
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Tags
Aantekening
Building and maintaining a customer-centered enterprise cost-effectively is a hot topic and key business issue. This book provides the definitive work on how to derive return from investment. It shows readers strategies for successful CRM implementation into a company, and how to achieve a good ROI through CRM, and also details best practices.