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A scholarly account of what is currently known about consumer behavior, focusing on theoretical approaches and research directions. This includes the application of behavioral concepts to the study of consumer motivation; decision making; attitude change; buying patterns; and the effects of mass communication upon consumers. More than 30 specialists in the field contribute their psychological and sociological research findings. Annotation copyright Book News, Inc. Portland, Or.
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Handbook of Consumer Behavior, Thomas S. Robertson, Harold H. Kassarjian
- Taal
- Jaar van publicatie
- 1991
- product-detail.submit-box.info.binding
- (Hardcover),
- Staat van het boek
- Beschadigd
- Prijs
- € 7,46
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- Titel
- Handbook of Consumer Behavior
- Taal
- Engels
- Uitgever
- Prentice Hall
- Jaar van publicatie
- 1991
- Formaat
- Hardcover
- Aantal pagina's
- 614
- ISBN10
- 0133727491
- ISBN13
- 9780133727494
- Reeks
- Tags
- Aantekening
- A scholarly account of what is currently known about consumer behavior, focusing on theoretical approaches and research directions. This includes the application of behavioral concepts to the study of consumer motivation; decision making; attitude change; buying patterns; and the effects of mass communication upon consumers. More than 30 specialists in the field contribute their psychological and sociological research findings. Annotation copyright Book News, Inc. Portland, Or.