Attention Hacking

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A guide for insurance and other industries to staying on customers' radars, this book reveals how to make insurance go viral on social media. While it may seem unlikely, products that enhance wealth, health, and family protection should be as sought after as the latest tech gadgets. Although people may not camp out for insurance products, the strategies presented here can bring you closer to that level of demand without extensive marketing budgets. Dr. Robin Kiera shares tactics used by global insurers to position themselves effectively on social media, providing a step-by-step approach to reaching millions through relevant channels. Before making a sale, capturing customer attention is crucial, and this book offers insights on achieving that goal. Learn to position yourself and your company as influencers in your target market, leveraging savvy social media strategies and online marketing. Discover how to engage customers with strategic content on platforms like LinkedIn, TikTok, and Facebook, while identifying and discarding outdated marketing methods. A must-read for CEOs and decision-makers in insurance and finance, this book demonstrates that even less popular industries can effectively reach customers online. Its principles are applicable to other financial products and businesses as well. It’s time to embrace social media savvy.