Wiley and SAS Business Series: Performance Management

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This collection of essays on contemporary performance management offers readers valuable insights into key concepts such as the Balanced Scorecard, strategy maps, incentives, management accounting, activity-based costing, customer lifetime value, and sustainable shareholder value creation. Gary Cokins illustrates that performance management is a structured, process-oriented discipline rather than a mysterious art. His approach emphasizes the importance of creating a smoothly running analytical system. Drawing from extensive experience with global customer engagements, Cokins provides an authoritative examination of performance management's major dimensions, highlighting the principles and nuances that can determine success or failure. The text presents an integrated performance management framework aimed at aligning operational activities with business strategy, while also addressing risk-based performance management to achieve long-term objectives with calculated risks. Cokins is recognized as a leading authority in performance management, making this book essential for CEOs, CFOs, and management accountants seeking to enhance sustainable business performance in today's challenging economic landscape.