Het boek is momenteel niet op voorraad
Meer over het boek
This best-selling casebook presents a series of fascinating scenarios that lets the reader learn from some of today's most prominent business players. In a lively, conversational style, Robert Hartley provides play-by-play analyses of the decisions and practices that led to major marketing wars, comebacks, mistakes, and successes- many of these in today's headlines. These real-life war stories are packed with practical tips, insider insights, and marketing wisdom.
Een boek kopen
Marketing Mistakes and Successes, Robert F. Hartley
- Taal
- Jaar van publicatie
- 2000
- product-detail.submit-box.info.binding
- (Paperback)
Zodra we het ontdekt hebben, sturen we een e-mail.
Betaalmethoden
Nog niemand heeft beoordeeld.
- Titel
- Marketing Mistakes and Successes
- Taal
- Engels
- Auteurs
- Robert F. Hartley
- Uitgever
- Wiley
- Jaar van publicatie
- 2000
- Formaat
- Paperback
- Aantal pagina's
- 368
- ISBN10
- 0471370606
- ISBN13
- 9780471370604
- Reeks
- Tags
- Handel, Economie, Marketing en PR
- Aantekening
- This best-selling casebook presents a series of fascinating scenarios that lets the reader learn from some of today's most prominent business players. In a lively, conversational style, Robert Hartley provides play-by-play analyses of the decisions and practices that led to major marketing wars, comebacks, mistakes, and successes- many of these in today's headlines. These real-life war stories are packed with practical tips, insider insights, and marketing wisdom.