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This best-selling casebook presents a series of fascinating scenarios that lets the reader learn from some of today's most prominent business players. In a lively, conversational style, Robert Hartley provides play-by-play analyses of the decisions and practices that led to major marketing wars, comebacks, mistakes, and successes- many of these in today's headlines. These real-life war stories are packed with practical tips, insider insights, and marketing wisdom.
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Marketing Mistakes and Successes, Robert F. Hartley
- Taal
- Jaar van publicatie
- 2000
- Bindwijze
- (Paperback),
- Staat van het boek
- Goed
- Prijs
- € 5,59
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- Titel
- Marketing Mistakes and Successes
- Taal
- Engels
- Auteurs
- Robert F. Hartley
- Uitgever
- WILEY
- Jaar van publicatie
- 2000
- Formaat
- Paperback
- Aantal pagina's
- 368
- ISBN10
- 0471370606
- ISBN13
- 9780471370604
- Reeks
- Categorieën
- Tags
- Handel, Marketing en PR
- Aantekening
- This best-selling casebook presents a series of fascinating scenarios that lets the reader learn from some of today's most prominent business players. In a lively, conversational style, Robert Hartley provides play-by-play analyses of the decisions and practices that led to major marketing wars, comebacks, mistakes, and successes- many of these in today's headlines. These real-life war stories are packed with practical tips, insider insights, and marketing wisdom.