The Global Manufacturing Revolution

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For manufacturing enterprises to thrive in today's volatile economic environment, a revolution in product design, manufacturing, and business models is essential. This book uniquely addresses these critical issues, drawing on the author's extensive experience at the University of Michigan. It presents innovative technologies and business strategies aimed at enhancing responsiveness to dynamic markets and improving the integration of engineering and business functions. The text introduces groundbreaking concepts that redefine the manufacturing landscape and provides in-depth analysis of previous paradigms, such as mass production and mass customization, to elucidate the ongoing transformation in global manufacturing. Accompanied by 200 original illustrations, the book clarifies complex topics and offers valuable insights. As globalization presents both opportunities and challenges for manufacturers of durable goods, the tools, theories, and case studies presented will be indispensable for engineers aspiring to leadership roles in the industry, as well as for leaders of global enterprises and business students eager to drive growth in manufacturing.