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No longer can the offline remain separate from the online. Integrated, customer-centric, cross-channel marketing campaigns persuade customers to act, provide greater ROI, and ultimately improve your organization's bottom line. This must-have guide synthesizes the successful methods and metrics that online, direct, and brand marketers have employed for years so that you can develop, implement, and measure successful cross-channel campaigns. Multichannel marketing expert Akin Arikan takes you from customer acquisition to customer relationship management with strategic advice, effective case studies, and proven metrics.
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Multichannel Marketing, Akin Arikan
- Taal
- Jaar van publicatie
- 2008
- product-detail.submit-box.info.binding
- (Paperback)
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- Titel
- Multichannel Marketing
- Ondertitel
- Metrics and Methods for On and Offline Success
- Taal
- Engels
- Auteurs
- Akin Arikan
- Uitgever
- Sybex
- Jaar van publicatie
- 2008
- Formaat
- Paperback
- Aantal pagina's
- 312
- ISBN10
- 047023959X
- ISBN13
- 9780470239599
- Reeks
- Aantekening
- No longer can the offline remain separate from the online. Integrated, customer-centric, cross-channel marketing campaigns persuade customers to act, provide greater ROI, and ultimately improve your organization's bottom line. This must-have guide synthesizes the successful methods and metrics that online, direct, and brand marketers have employed for years so that you can develop, implement, and measure successful cross-channel campaigns. Multichannel marketing expert Akin Arikan takes you from customer acquisition to customer relationship management with strategic advice, effective case studies, and proven metrics.